A picture is worth a thousand words, so shouldn’t your social media content make your business look like a million bucks? That’s right, the content you select and post online is important. Strong visual content is 40 times more likely to be shared online, which means creating the right kind of content can help get the word out about your business and you don’t have to pay a dime. But before you get people talking about your posts you’re going to have to do a little planning.
Creating an engaging social media feed is a challenge, but like anything, the right amount of planning goes a long way. In the recent years, we’ve seen a rise in the amount of social media related jobs, especially in the design and fashion world. That’s because now more than ever people are consuming the bulk of their information via social media sites like Instagram and Facebook, which is why your favorite brands have spent the past 5 years revamping and creating more interactive content.
You don’t have to hire a social media strategist to create an impressive feed, but you do need do more than repost nice photos from all over the web. Below are some of my tips, to point you in the right direction.
Develop your visual and written voice
I’ve already showed you how to narrow your brand’s focus and create vision boards to help your brand come to life. Your vision board can serve as inspiration for your online content too. Decide what story you want your brand and brand page’s to tell and visualize it! This “aesthetic” can be carried out through all your posts, and enhance your brand identity.
Reach out to influencers
Whether you have a product or a service social media influencers can be a helpful way to get your brand out there, with little to no cost. Instagram stars have become one of the most trusted people when it comes to consumers deciding whether or not they want to buy a product. Find a mutually beneficial way to exchange what you have to offer with the possible promotion of your brand. This can be gifting free product, or giving some sort of special access to young social media stars.
Find ways to interact
Find ways to interact with your followers on a day-to-day basis, whether that be responding to comments, asking questions or providing interactive content. Create a challenge or contest that requires participants to interact with or repost your content. This way you reach a new network of people, without having to pay.